Remember when we all swarmed to beauty products with the most confusing list of ingredients, assuming that, the more that was in it, the better the benefits? In the past few years, we’ve certainly changed tunes and have instead flocked to natural brands with the least amount of ingredients possible (and ones we can actually read and understand). Today, there are countless organic, vegan, gluten-free, vegetarian, and all-natural brands on the market. In fact, there are so many that it’s hard to know what is really natural and what is just good marketing.
I’ve tried my fair share of natural and organic brands over the years. Here are a few that are natural and actually work.
Josie Maran Cosmetics
Let’s start with the brand most of us have heard of. Josie Maran Cosmetics is one of the best makeup lines out there that is natural and made with organic ingredients. It’s main ingredient used throughout all of its products is argan oil. Argan oil is rich in vitamin E and fatty acids, which hydrates and nourishes your skin. Beyond makeup, the line offers skincare products and, its vial of 100% pure argan oil, can even be used on your hair.
This Brooklyn-based skincare brand is truly 100% all-natural. You won’t find any synthetic chemicals; the brand is committed to using the least amount of ingredients, all of which are whole and organic. For example, some of their product ingredients are apple cider vinegar, coconut oil, and sea salt. From makeup remover to body scrubs, you can easily find all of your skin cleansing necessities at S.W. Basics.
John Masters Organics
John Masters offers a great range of natural and organic hair care, from shampoo and conditioner to treatments. The brand is committed to harvesting wild-crafted ingredients and it never uses any sulfates or synthetic chemicals.
While they don’t have an extensive line of products, those they do are all amazing and all-natural. They have a few amazing face masks and lip treatments all made from ingredients you are actually familiar with (and probably eat). Some ingredients include pineapple, coconut oil, and fruit enzymes.
Tata Harper is the real deal when it comes to all-natural and purely sourced skincare products. All of their products are made from 100% non-toxic ingredients and they even manufacture their own products to ensure pureness. Even better, in every product bottle, there are anywhere between 9 and 29 active ingredients, compared to the industry average of between 1 and 3.