LOVE . SUN . BEAUTY

I have to admit it: although it may sound vain, wearing a long-lasting lipstick while hiking has its advantages. The moment I pull out my lipstick before a hiking adventure, I usually get the comment “Seriously, you’re putting on lipstick before you go hiking?” And my response is, “yeah, do you like the color?”

After a multitude of years trying my best to enjoy the taste and feel of SPF-infused lip balm and chapstick I’ve finally found an alternative that is better. Something that doesn’t melt off or have a flavor that I ingest as I enjoy the outdoors: matte lipstick.

Matte lipstick stays on through the heaviest of perspiration, shielding my lips from the sun, blocking UV rays, and (here’s the vain part) prevents wrinkles. I have seen many women and men who have developed skin cancer on their lips and it isn’t a pretty sight. In fact, a common reason women get wrinkles on their lips is because the lip gloss they typically wear actually attracts UVA/UVB rays! The sun directly hits the shine of the lips kind of like aluminum foil did in the late 1970s for backyard and beach sunbathers.

Being obsessed with lip gloss myself, I now know to wear it over a lipstick base to keep my lips protected. The sun protection benefits of the lipstick and the hydrating feel of the lip gloss is a happy duo and it typically lasts for a couple hours, which is just the right amount of time for an energetic hike in Los Angeles. Oh, and did I mention I look and feel great? I believe lipstick can provide any woman a confidence boost and there’s nothing wrong with that!

Some lip products feature sunscreen with little to no chemicals, but I have yet to find one that offers a high enough SPF level of protection to make a difference, that tastes okay and that I don’t have to reapply every 30 minutes. So for now, go ahead and call me vain, I will stick to a natural shade of lipstick to prevent premature aging on my pout and look and feel great while doing so!

Now you know my hiking beauty secret, it’s time for you to share yours! Is there a makeup product you won’t leave the house without? What are your favorite lip products?

Written by: Mitzi Runyan 

Since the launch of Sundriven® we have noticed how we have not only contributed in helping women age effortlessly, or even prevent skin cancer, but that we have built a sense of confidence.

Confidence

As women age, it is natural for us to become a little more insecure about certain things that we were not insecure about before. Aging and even going through menopause can cause women to lose the confidence they once had in themselves. Going by the pool and tanning with friends on a warm summer day, goes from not knowing which bathing suit to wear, to hoping you don't sweat to death from hot flashes or getting dark spots and wrinkles.

So instead of embracing the fact that we all age, we are in constant fear. In fear of our mood swings, hot flashes, or skin changes. Fear is what is restraining women from going out and enjoying life like they use to, or should. We at Sundriven® want to be the change...

While preventing dark spots, wrinkles, and skin cancer, our line of products are all made with a smooth surface and no fiber stiffness. The flexible, smooth luxurious botanical fibers of our PrioriTec™ fabric make it so comfortable, it’s as if you’re not wearing anything at all! Much of the comfort is also due to the smoothness of the micro fibers and it’s temperature-controlling abilities.The fibril structure in the fabric helps absorb moisture into the fiber, releasing it into the air, which is something synthetic fibers can’t do. The Sundriven® fabric has been proven to absorb 50% more moisture than cotton. So you would never have to worry if you happened to be having those hot flashes ever again.

It's time to take off that layer of fear, and put on a layer of Sundriven®. Instead of hiding at home or chasing shadows, it's time to GO! Embrace the beauty of aging and our brand will give you your confidence back. Go to the Central Park on a warm summers day, go shopping with your girlfriends on Rodeo Drive, Go and wear that little black dress you use to love! Go and be an outsider.

And let's work together on helping the way women look and feel about aging.

Authors: Nazanin Yashar

Sources: http://www.merriam-webster.com/dictionary/confidence