Who We Are

Based in Los Angeles California, Sundriven® produces eco-friendly, sustainable, fashion-forward, sun  UV wear for women, designed to beautify skin and promote skin cancer awareness.

Our age-defying UV Wear prevents photo damage and reduces and protects against noticeable changes in skin pigment, including dark spots, wrinkles, contours changes, prominent veins, loss of elasticity, and collagen breakdown. Wearing our UV wear is a lifestyle choice. By wearing throughout your day, you can help your skin look and feel younger while reversing signs of aging.

Our fabric is SPF/UPF 50+ rated, blocking 99% of UVA/UVB rays. Dermatologist-tested and recommend by the Skin Cancer Foundation™.

Our primary focus on women’s hands makes a lot of sense. Hands have often been called one of the biggest age giveaway zones of the body. A Plastic and Reconstructive Surgery study discovered that most people could guess a woman’s age range (40’s, 50’s, 60’s) just by looking at her hands. After the face, the hands are the second place people look when determining age. It's also one of three most likely places to get skin cancer.

Although women want younger and more beautiful hands, they are also the most neglected area when it comes to anti-aging and skin cancer solutions. Mintel, a consumer research firm, reports that 70% of today’s skin care market is made up of facial products, even though hands are a major area of concern. These needs are not adequately addressed by the beauty and health industry.

Sundriven® has a new approach to anti-aging. We treat the root cause of sun damage as opposed to skincare companies and medical treatments that treat only the recurring symptoms and provide only temporary results.

As we age, our skin gets thinner. But when you're dealing with the back of the hands, where skin is already thin, any loss of elasticity and collagen breakdown can significantly accelerate the aging process. According to the Skin Cancer Foundation, up to 90% of the visible changes attributed to aging are caused by the sun.

Women are driving more than ever before, spending an average of 18.5 hours a week in their cars, which is 888 hours a year. Throughout a lifetime, that can add up to 52,000 hours of unintentional sun bathing. This time can significantly accelerate aging skin and skin cancer without the proper protection.

Skin cancer is most common on the hands, face, and neck. In the United States, skin cancer is the most common cancer, with more than 3.5 million diagnosed annually. The Skin Cancer Foundation reports that every year there are more new cases than the combined incidence of breast, prostate, lung, and colon cancers. Non-melanoma skin cancer case has increased 77% between 1992-2006 and studies also show that rates of squamous cell skin cancer and basal cell skin cancer have gone up by more than 300 percent since 1994.

There are several possible reasons why skin cancer is on the rise, including increased sun exposure and a thinning ozone layer. For years, the ozone layer of the earth's atmosphere has been depleted by carbon emissions. This has allowed more ultraviolet (UV) light from the sun to come through. UV light is known to cause basal cell and squamous cell skin cancers as well as melanoma.